AdCracker: Example Creative Brief– While it’s not a single example of a creative brief from one particular company, this guide outlines all the key elements for a creative brief and provides helpful examples of each.If learn-by-example is more your style, check out these example creative briefs to start developing your own approach. Templates are certainly helpful, but sometimes it’s easier to be inspired by fully functional examples of creative briefs companies are using today. Smartsheet: Free Creative Brief Templates – Download Smartsheet’s client creative brief template for Excel to get your client-facing creative briefs underway quickly, or choose from other template options such as creative brief templates for graphic design, advertising, non-profits, and more.TemplateLAB: Creative Brief Templates & Examples – If you want to check out a few different approaches and examples of good creative briefs, TemplateLAB has an impressive collection you can browse.
#Merlin project template how to
#Merlin project template plus
Content Marketing Institute: How to Write a Great Creative Brief – This article includes important tips for writing a creative brief, plus a downloadable checklist you can use to formulate an effective creative brief.
#Merlin project template series
HubSpot: 13 Questions to Help You Write a Compelling Creative Brief – Answer this series of 13 questions when developing a creative brief to avoid missing important elements like the target audience, the problem, positioning, calls to action, language requirements, channels, and more.If you’re new to developing creative briefs, these templates will walk you through the important questions to ask and elements to consider so you can be sure you’re covering all the bases. After developing a creative brief, make it accessible to every project stakeholder in your digital asset management system, as well as other assets your creative talent needs to get the job done well, such as your brand guide, current iterations of logos, and other brand assets.īelow, you’ll find templates to guide you in developing a creative brief, examples of effective creative briefs, and best practices to ensure you don’t go down the wrong path. Without one, much time and effort could be wasted retracing steps and recreating assets that were off the mark. While they’re widely used in the advertising industry, creative briefs are also valuable tools for marketing, graphic design, and any project relying on creative assets to achieve campaign objectives.Ĭreative briefs are essential for ensuring that creative assets are on-brand and in line with the campaign’s objectives. Typically a one- or two-page document, a creative brief outlines the approach and scope of a creative project, serving as a map that guides creative teams through the specifications and requirements for a project or campaign from start to finish.
0 kommentar(er)
